I've built my session flow and client experience in natural, baby-led newborn photogrpahy based on the needs I have as a photographer but mostly what I would have needed as a newborn mom. I want everything to be easy and relaxing for the new family and our time together as precious as I can ever it make.

I want my moms to feel they are the only moms I work with. I want them to feel that they are doing everything perfectly fine and right (as they are) and that the shoot with me is the best investment a family can do with their time and money in the first few weeks with a baby.

This is how I've designed the whole experience:

BEFORE THE SHOOT

Before the shoot I'm sending the tangible preparation guide to the family via post. The guide includes tips on what to wear, how to prepare the baby for the shoot and where to park the car. In my client experience some things simply can't be digital, no matter how easy it would be to just send a pdf. I love the feel of a quality print in front of me – and I know my clients do too. I'm also sending for the family a questionnaire where they can share their journey and thoughts with me.

Before the family arrives to the studio I warm up the place and prepare the beanbag. I use a very basic beanbag with average amount of filling and some posing beans (from The original photoblocks) if needed.

I pick of some yummy pastries like cinnamon buns or freshly baked croissants with a delicious coffee the family can enjoy right after they arrive at the studio.

I love to light some scented candle or other air scents (lavender is great for better sleeps wink wink!) to create a multi-sensory, memorable experience. To make the family feel at home it's also great to play some lovely background music (make an own Spotify list that your clients can cherish later too!).

But the main thing I do to keep my clients at ease is to prepare and inform them. They should know 100% what to expect from the day. I share as much information on my website and social media, they receive the guide and I walk them through the process. But I also let them know that whenever they have questions, I'm here. And that is key to a relaxed, beautiful studio experience.

DURING THE SHOOT

My biggest aim during the shoot is to make the mom feel as good as ever possible. When the family arrives to studio, I take the baby and the parents can have a peaceful moment with their coffee cup and some snacks. The kind of peaceful moment they often haven't had since their little one was born and they've started life as a new family. 

I prepare the baby for the shoot, no matter if we are using a body or a wrap. I change the diaper  and wrap the baby on my lap before moving them to the beanbag. I always start a shoot with the baby only, so the parents can catch their breath after a busy morning (leaving home for the first time with a newborn is a sport!). 

In keeping with my nordic, natural style I use very neutral tones on my wraps and blankets and ask the family also to wear some light shades. The baby's skin is so delicate that it loves to have light and neutrals around it in pictures. I observe how the parents hold the baby during transtitions and then naturally to pose them in the same way, so that being in front of the camera feels more natural to them.

While shooting, I'm guiding the family, helping them "pose", but also capture those beautiful moments in between when they're at their most natural. I'm guiding them with words and directing with hands. I'm talking to the family the way they can easily dive into that very moment; "look, now he's here!", "this is the moment we have been waiting for".

I make sure to put the camera down every now and then to just check how everyone is feeling; if the mom is feeling good, are the postures okay for her and does she want to drink something. 

Before saying goodbye, I make sure to tell the family exactly what happens after. How soon can they expect the images. How do they receive them, etc.

AFTER THE SHOOT

After the shoot family gets a slideshow of all the images with an emotional soundtrack. Families love that, it somehow ties together the whole experience and reminds us what are the most important things in life. I send the slideshow to the family within 2 weeks from the shoot.

IMPORTANT! If I cannot promise that I will be able to stick to this schedule, I rather say 3 weeks. Part of going above and beyond for a client is to always over-deliver on promises. This means always delivering images at least 1-3 days before I promised them.

After seeing the slideshow I send the full image gallery. I only offer full galleries. My clients don't want to choose. They want them all. I also offer optional viewing sessions in the studio to help my families order art for their walls or albums to their coffee table

Some years ago the thought of running my own business seemed like a dream. Being able to work according to MY schedule, not having to please a demanding boss, taking breaks whenever I want to – what an amazing thought! Of course, once I was in the thick of it, I realised quickly that running a business was hard work and that I am in fact the most demanding boss I could ever have.

I constantly had the feeling that I’m never doing enough. The feeling that something or someone; time, client, other photographer, style, momentum would drive past me and leave me standing alone on that bus stop. And in my mind that would have been the last bus.

There was always a pile of work that I couldn’t solve, always a need to work a bit more. When one’s having such an inspiring job & working ”for myself” there is always a reason to work a bit more. There is always a reason to do ”just a quick editing” cause it’s fun and doesn’t feel like true work feels - heavy.

So basically I lived through that joke about switching 9am-5pm work to 247 work. I’m sure so many photographer still do.

KUVA

I started to switch my business more towards that dream I had. I refined my style, created a working model that fits for me - babies during winter and families at summer time. I up leveled everything, started to charge what I needed to afford that life I wanted and what my work and time was worth. I stopped working in the evenings and nights and for a moment, every now and then, had the feeling of nailing it all.

Then my husband moved to Denmark for 8 months and I needed not only to take care of kids & the house but run a business too (I had booked 40 shoots in 2 months 380 kilometers away from where we live). And cause my life seemed to fall apart at that very moment I decided that I could manage solve this problem we all have: The problem about being enough.

My very extensive mission was to solve the problematic dilemma between family and work. I was sure there must be that one effective way to be creatively productive AF for a couple of hours a day and then the peace of mind arrives and we can have a joyful leisure time with our family without losing ourselves in thoughts about the work.

KUVIA